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By far the most economical way to subscribe to the Journal of Marketing Theory and Practice is to join our host society — the Society for Marketing Advances (SMA). For information on SMA membership please go to:

Society for Marketing Advances

Library Recommendation Form. Please use the form below to recommend that your university library add JMTP to its journal collection.

Library Recommendation Form

All articles in JMTP have been subjected to a double-blind review. Duplication, reprint, or re-publication of any material in JMTP is prohibited without the written consent of Taylor and Francis Group.

ISSN: 1069-6679