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By far the most economical way to subscribe to the Journal of Marketing Theory and Practice is to join our host society — the Society for Marketing Advances (SMA). For information on SMA membership please go to:

Society for Marketing Advances

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Library Recommendation Form


All articles in JMTP have been subjected to a double-blind review. Duplication, reprint, or re-publication of any material in JMTP is prohibited without the written consent of Taylor and Francis Group.

ISSN: 1069-6679