If you are afforded the opportunity to revise and resubmit a manuscript to the
Journal of Marketing Theory and Practice, please follow the guidelines below. The guidelines are valid for all levels of revision (first, second, etc.) unless otherwise instructed by the Editor.
(4) Journal of Marketing Theory and Practice receives all manuscript submissions electronically via its ScholarOne Manuscripts site.
Please follow the instructions provided in your author center and Invitation to Revise e-mail.
ScholarOne technical support can be accessed at http://scholarone.com/services/support.
(5) Revised manuscripts are sent back to the original reviewers for reassessment. In later rounds of revision, the Editor may make the final decision without additional reviewer input.
(6) It is the responsibility of the author(s) to complete invited manuscript revisions in a timely manner. The maximum time allowed for resubmission of an invited revision is six months from the date of the invitation to revise. Upon receiving an invitation to revise, the author(s) must indicate to the Editor by email (firstname.lastname@example.org) within two weeks whether or not they intend to revise the manuscript for resubmission to JMTP.